Media Log #10--Target Ad

I was flipping through a People magazine when I came across this ad. I thought that the picture was very effective, targeting mothers who clean their home. They show a variety of different types of cleaning products provided by the Target brand. One of the techniques I noticed was Simple Solutions because if you have a messy or dirty house, you can go to Target and find any product you want to 'keep a tidy home'. Another one is Bandwagon because it mentions how Target has over 1,000 quality products you can't live with out, at prices you can happily live with, so basically you'll be on the winning side when you go to Target. They use facts and figures by saying that there are over 1,000 quality products, to give us this idea that Target has everything. I noticed that there are mostly cool colors (other than the arrows in the bucket), but like the big arrow and the text are both cool colors, making the Target logo stand out from the rest of the ad. I don't really know what the deal is with the arrow, whether they are trying to put more logos out there associated with Target because I have noticed many of their products have that arrow on it. Some of the emotional appeals I found was need for affiliation because it says that there are over a thousand products you can't live without, giving us this idea that if we don't buy their products we will be left out. Target seems to make this assumption a lot, that everyone knows what that logo stands for, which I think most people really do know that that is a Target logo. Overall, i liked this ad because I liked the picture and the idea of it.