Tuesday, May 1, 2012

Media Log #2--Pepsi Commercial

This is a Pepsi Commercial from a few years ago. I don't watch a lot of television so I was browsing some popular commercials and I found this one. I liked this one because it had a very different idea and it was cute in a little way. The little kid in this video is a Buddhist and when he grows older, it seems like he is proving his worthiness to others by smashing a soda can with his forehead, leaving a mark of the top of the soda can on his forehead like the others have. After he does this, all of the other monks are cheering and surrounding him.
I thought this video was a little stereotypical because they have all of these Asian monks in it and it could be mocking their culture. The kid does smash a soda can with his forehead and the others gather around him happily in the end. I honestly thought the idea was kind of funny and brilliant in a way, but I'm sure that others may take this a bit more personally, maybe if they were a monk them self. I don't really understand why at the end it says "Ask for more", but maybe it is because everyone is so proud of him for smashing this Pepsi can.
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2 comments:

  1. MatthewMay 8, 2012 at 9:26 PM

    This Pepsi commercial kind of uses the bandwagon technique. Imagine we're the kid while everyone else are your peers. He's only accepted once he attains the mark of the can! It might be also conveying that if we don't drink Pepsi, we're not complete. They kept it a bit vague on purpose I suppose.

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  2. JayMay 8, 2012 at 11:02 PM

    Ouch! That looks like it hurt. I wonder, what do monks have to do with Pepsi?
    As for the "Ask for more", it seems as though they are saying ask for more chances to smash Pepsi cans and you can truly become one with the group. Matthew is right. It is a bandwagon ad.

    It is cute as well, although vague until the end when the monks whip out the Pepsi cans.

    I thought, "Oh, so that's why the monks are all marked on the forehead like that!"

    Thank you for the interesting commercial.

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