This is a Pepsi commercial from last year that I thought was very funny. It makes this assumption that women are very controlling over their boyfriend/husband. I thought that the target audience was for men because I think that maybe women could be offended by this ad because of this assumption that it makes. I think it is a little weird that the only thing that his girlfriend or wife is controlling is what he is eating, which makes the Pepsi look healthier than all of the other food he was about to eat. I thought that one of the main techniques used was Wit and Humor because it is kind of funny how the girlfriend gets all mad and accidently hits the girl runner in the face with her Pepsi can while aiming for her boyfriend. They also use facts and figures by saying that there is zero calories in this drink, Pepsi Max, which I think is a little unbelievable. Some emotional appeals made were the need to aggress because the girlfriend tries throwing her can at her boyfriend after looking at someone else, because she wants to 'get even'. Overall, I thought this was a funny commercial.
I never saw this commercial, but when I watched it I found it very entertaining. The wit and humor appeal is definitely used here. Normally when the humor appeal is used, the product is not advertised very well. But I think that considering what makes this type of pepsi different from the rest, that the product was advertised well. It said everything that needed to be said that was important to the understanding of the product. The story line of the commercial helped everything flow nicely and give the audience a lil' chuckle every now and then.
I never saw this commercial, but when I watched it I found it very entertaining. The wit and humor appeal is definitely used here. Normally when the humor appeal is used, the product is not advertised very well. But I think that considering what makes this type of pepsi different from the rest, that the product was advertised well. It said everything that needed to be said that was important to the understanding of the product. The story line of the commercial helped everything flow nicely and give the audience a lil' chuckle every now and then.
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