I was browsing through a few magazines the other day while getting a pedicure with my mother and I came across this ad. The target audience for this ad is definitely women, but I think it's targeted towards younger women more because as women get older, they don't really wear these 'intense' shades. The ad uses a lot of weasel words like incredibly, infallible, and intense, incomparable to make the product sounds extraordinary. I noticed that all of the words that I found as weasel words start with an 'i', making the adjectives more memorable maybe? The ad uses facts and figures by saying that this intense color lasts a full 24 hours. I don't quite understand why anyone would be wearing eye shadow for that long, but I imagine that if it lasts that long, it must be hard to remove. I noticed that the palette the eye shadow is in is this silver color, which stands out against the purple, and the purple eye shadow even shimmers a silver color, so I thought that was pretty cool and effective. This ad also uses Simple Solutions because it states that this product is 'fadeproof, waterproof, sweatproof, and it
even resists creasing'! By using the word 'even', it makes the product sound like it is the best eye shadow ever, especially because it resists creasing. The emotional appeals in this ad is obviously need for attention. By wearing these 'intense' shades, I think this is supposed to make you look more noticeable. Overall, I thought that this was a good ad, even though I wouldn't by eye shadow that is this 'intense'.
No comments:
Post a Comment