I was on the internet looking for commercials and I came across this funny Doritos commercial. I love it. The owner is teasing his dog with a bag of Doritos and in the end the dog wins the Doritos. I think the target audience for this commercial is for teenagers or college students because adults don't really eat Doritos chips and this commercial isn't exactly directed towards little kids. I think the most common advertising technique in this ad is Wit and Humor because this commercial did get me to laugh. There are not many others that I think would fit with this ad because they don't talk about Doritos. However, there are a few basic appeals in this video like need to nurture, need to aggress, and the physiological need to eat. The music in the background is very intense, making the situation more dramatic and making the pug look victorious. Some assumptions could be made by this video like, all pugs like to eat Doritos, or men like to tease dogs.
I definitely agree that this is Wit and Humor, especially with how the guy was trying to get the dog to come over and his face behind the door. It had a close up angle right before the pug got the chip to probably show how desperate the pug wanted the chip.
I have never seen this commercial before, but I found it funny. I think you guys are both right, that they used the wit and humor technique to advertise the product. This commercial shows that the desire for doritos is strong, strong enough apparently to knock down a door. I think what ads to the humor is the music in the background because that music is not normally used in situations like in the commercial, but for more serious scenes. This commercial applies to plain folks because the people used in the commercial are average people, one of which who owns a dog. The logo at the end of the commercial really pops out because of the contrast of colors of the orange letters that light up and jump out of the screen and the black background.
I definitely agree that this is Wit and Humor, especially with how the guy was trying to get the dog to come over and his face behind the door. It had a close up angle right before the pug got the chip to probably show how desperate the pug wanted the chip.
ReplyDeleteI have never seen this commercial before, but I found it funny. I think you guys are both right, that they used the wit and humor technique to advertise the product. This commercial shows that the desire for doritos is strong, strong enough apparently to knock down a door. I think what ads to the humor is the music in the background because that music is not normally used in situations like in the commercial, but for more serious scenes. This commercial applies to plain folks because the people used in the commercial are average people, one of which who owns a dog. The logo at the end of the commercial really pops out because of the contrast of colors of the orange letters that light up and jump out of the screen and the black background.
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