Media Log #7--Snickers Commercial

I remember I saw this commercial about two years ago when I watched the Super Bowl and I thought this one was very funny. I think that Betty White is great. I think the target audience is men who know who Betty White is and who like to watch or play football. This commercial's advertising techniques used are Testimonial, Simple Solutions, and Wit and Humor. This is Testimonial because they tell one of the players they are playing like Betty White so they use her in this commercial to show that when you eat this product, you will play better. They use Simple Solutions because they are are attacking the problem of hunger and playing bad football with a solution--a Snickers bar. They use Wit and Humor because it's funny how Betty White says, "That's not what your girlfriend said!" when someone tells her that she plays like Betty White. It's also a little funny that this grownup man is taking down Betty White and she falls in the mud. The emotional appeal used is the physiological need for eating. The assumption made is that if you eat this candy bar, you will play football better and you won't be hungry. I don't think that this assumption is very realistic because Snickers is only a candy bar! Also they assume that without a candy bar, you aren't yourself, which I think is also unrealistic. Overall, I really thought this commercial was successful in getting my attention because I still remember it today!