Media Log #12--Colombia Ad

The little writing says, "Omni-Heat is 20% warmer than an ordinary lining. It breaths and regulates temperature so you don't  get overheated. That's because it's made with a patent-pending silver dot pattern that reflects your heat back to you. All you have to do is put it on. Visit colombia.com/omni-heat to see the warmest jackets tested by some of the coldest people in The Greater Outdoors."

I found this ad when I was flipping through a skiing magazine while looking for other magazine articles/pictures for the group commercial project. I really liked this ad because I thought it was a little funny. She could wear the jacket to not be so cold but she's posing for this photo to advertise this jacket. I don't think the jacket could make her legs any warmer though. The target audience for this ad is definitely teenagers ranging up to people in their later twenties because the girl is in her early twenties I'm assuming and whenever I go skiing, I notice a lot of the people there are in their twenties so they would be most likely to buy this product. I like how the lighting is all black and white, making the jacket and the omni-heat symbol stand out. I really liked the use of words in this ad too; they almost associate this jacket with the human body because it breaths and regulates temperature. The techniques used were Facts and Figures, Magic Ingredients, Wit and Humor, and Simple Solutions. They used Facts and figures because they said that omni-heat makes it 20% warmer, instead of saying that it is a lot warmer, making the product sound superior to others. They use Magic Ingredients because they say that this omni-heat lining is better than any other lining because it is omni-heat. The ad uses Wit and Humor because the picture is of a girl who is freezing because she is not wearing the jacket and the caption says: Omni-heat: 20% warmer when applied correctly. The ad also uses simple solutions because it gives us this idea that if we buy this jacket, we won't ever need to deal with overheating or being cold because when you are in the snow, it is very difficult to have a perfect temperature. It is either too cold or too hot because you're wearing too many clothes and it's a little hard to change clothes when you're up on the mountain. The main appeal I found was the need to achieve because this product makes us feel like we won't ever need to deal with difficulties in temperature while wearing this jacket.